Three Advantages to an Internet Business
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All I ask is that you leave the links and source intact.
article is excerpted from the ebook "I Create Cash Ė Cyborg
Selling: How to Create Unlimited Income Using Automatic Cues to
Action." Learn more at I
anyone who cannot speak English and is incapable of using the Internet
is regarded as backward.
Prince Alwaleed Bin Talal Alsaud
new information technology, Internet and e-mail, have practically
eliminated the physical costs of communications.
think it's fair to say that personal computers have become the most
empowering tool we've ever created. They're tools of communication,
they're tools of creativity, and they can be shaped by their user.
have an almost religious zeal.. not for technology per se, but for the
Internet which is for me, the nervous system of mother Earth, which I
see as a living creature, linking up.
(Author - Way of the Peaceful Warrior)
Table of Contents
Three Advantages to an Internet Business.
Enjoy Unlimited Freedom.
Collect Unlimited Income.
Market World Wide to
Billions of People.
Tap Any Market You Wish
Ė Even Specialty Markets.
Work Flexible Hours.
Start Your Business on a
Operate With Low
Compete with the Big
Sales, and Delivery.
Enjoy Residual Income.
Do What You Love To Do.
Keep Business Small and Simple.
Track the Bottom Line Easily.
Receive Immediate Feedback on Tests and Changes.
Use Speed to Full Advantage.
Live Anywhere in the World.
Work Outside of Time and Space.
Give Value to Billions.
Use Automated Affiliate Programs.
Sell in a Massively Expanding Market.
Enjoy Being Home.
Pursue Unlimited Opportunities.
Meet New People and Learn New Ideas.
to Maximize the Benefits of an Internet Business
Cyborg Marketing principles are applicable to both online and offline
Savvy marketers used the techniques thousands of years ago.
However, because of the automation of the internet sales process, and
the automatic cues to action, the techniques lend themselves well to
of you purchasing this book will already be involved in internet
marketing, or at least convinced that internet sales are the way to
You will still benefit from the following advantages because
you can learn to maximize the possible benefits of an internet
There are people who own an internet business, yet are a slave to it,
not knowing how to manifest freedom instead of ďthe daily grindĒ.
Itís a mind set, and you have to really feel you are worth
You have to learn how to enjoy the benefits of an online
Enjoy Unlimited Freedom
internet business truly can, if you are wise, give you
freedom you wish to have.
Iíll explore several avenues that freedom can take, in
choosing your own schedule, priorities, clothing, etc.
It really is wonderful.
it has taken effort, focus, and energy to get my business where it is
right now, and there is much more to come.
One of the wisest pieces of advice I heard when starting out was
ďWork on the business, not in the businessĒ and I have made that a
Collect Unlimited Income
matter how much you make while working for someone else, there is
still a limit. You still trade time for money and I refuse to
live in that model anymore.
think it was Matt Furey who said, ďThere is no income ceiling in
I really thought about that and itís true!
provide valuable products to people, and they give you money in
return, and with automation, you can reach billions of people if you
is no one to say that you canít sell an item for a certain amount,
or that you can only sell a certain number of items.
You decide what to sell, what to charge, and how much you make.
just passed the 100,000,000 mark for people who have searched for my
keywords and seen my small Google ads.
Out of those, 350,000 have gone to my sites.
These are still small numbers in the internet world, Iím just
Ė You do have to have a valuable product.
Some people donít seem to realize that any money one person
makes has to be given freely by someone else.
only way that people are going to pull out their credit card and give
you money is if you give them something of greater value in return.
You gave me a certain number of dollars for this book, and
Iím giving you a much greater value than what you gave me.
these cyborg principles and the checklist, you will easily make 100
times what you gave me!
Remember to have a valuable product to give other people.
I prefer to sell packaged useful information in the form of
Market World Wide to Billions of People
really fun to have the world as a market.
The people in my little town hardly know what I do.
A few in town have purchased, but Iím not limited to selling
I wouldnít care if no one in my state purchased my books, I
have the entire world full of people, and more and more are getting on
the internet every day!
offline businesses are limited to the local population for sales.
A restaurant or mall or grocery store has to have enough people
living nearby to support it.
With an internet business, you donít have to be concerned
You literally have billions of people to market to.
Ė You do have to learn how to market to these people.
They wonít come beating your door down without marketing.
see many online businesses start, and they wonder why they arenít
making more sales.
I ask them how many people are visiting their sites, and they
have to know!
Thatís part of an internet business.
sales are predicted to be $229 Billion by 2008.
In 2004 it was only $95 Billion.
What a time to start!
Thousands and thousands of people are learning the internet for
the first time every single day.
a while I only marketed in the
was a mistake.
Now I market in every country in the world.
Itís true that people in other countries do not purchase at
the same conversion rate as people in the
but I still make a profit.
fun to see the countries where I sell books.
Some of the countries I havenít even heard of.
My boys and I are getting a geography lesson through my
When I sell in a new country, I have my boys guess where, and
the closest one gets a prize.
Have you heard of
Saint Kitts and Nevis
itís a country.
Tap Any Market You Wish Ė Even Specialty Markets
internet marketing you can tap specialty markets that add up to
thousands of people, even if there may be only a few people in each
raw foods book is a good example of this.
There are a handful of people living around me interested in
raw food, but I could never operate a business catering to them.
the internet, I can tap directly into the worldwide raw foods market
through the search engines.
In the last seven days, Iíve had 523,759 people look up raw
food and raw food related terms, and 2,428 of those have clicked onto
my Aloha Joy Raw Foods Site.
is your interest?
Hockey, wilderness running, tomato gardening, teaching your
parrot to talk, breatharianism, zen, waterfalls, orchids, landscaping
with rocks, astrology, mind power, space, or what?
No matter what you are into Ė no matter how specialized an
interest, with the internet you can tap directly into that market to
associate with these people, learn from them, and find out what they
course you also sell them something if you happen to be a cyborg
Itís OK, you sell them what they want, and they freely give
you the money.
are easy internet tools to determine the extent of any specialty
market you may be interested in.
Itís beyond the scope of this book to explore these, but know
that they are easily available if you need to check out exactly how
many people are searching for information on (for example) fly
fishing, or landscaping with seashells.
of this writing, the following address takes you straight to
overtureís search term tool, and gives you the number of people who
searched on a given term in the previous month.
be intimidated if there are already products available in the market
you wish to tap.
Thatís a good sign.
People must be buying the products, so there is money to be
Research the top items and make sure that your offering is
better, more valuable, and more unique.
With the principles in this book, you can easily beat the
I wrote my potty training book, I knew there were other potty training
ebooks already out there.
I wrote about my method, and with a good ad it sells
consistently month after month.
Work Flexible Hours
online business allows you to work whenever you want.
All the websites are still open whenever you want to do
I was still building my business and had a full time job, I worked
early in the morning.
I got up at 4:30 for a month, then 4:20 for a month, then 4:10,
then 4:00 and kept going earlier and earlier (ten minutes earlier each
month), acclimatizing my body to the early hours.
Iíd work on the business for a few hours, and then go to work
made it all the way until I was getting up at 2:00 in the morning,
which I needed to do to get the business going while also working a
But it was harder on my body than I supposed, and a few weeks
after I left my day job I stopped getting up so early.
Now I get up at 5:50 everyday.
flexible hours also includes the weekly schedule.
I can take a day or a week off whenever I want to.
I take my boys on hikes, and on ďdatesĒ.
I already mentioned our
trip, and in a couple more weeks I have another week long trip
used to try and write everyday, but now I clear one day each week and
write all day, not even touching email or answering the phone on that
Thatís today Ė Itís 4:43 right now in the afternoon and
Iíve been writing all day!
Start Your Business on a Small Budget
internet marketing business, especially if you sell information, is
one that you can start with an extremely low budget.
Talk about starting on a shoestring Ė when I started I
didnít even have a working computer!
Iíve had several computer and monitor upgrades since then.
didnít have DSL either, and didnít even know what it was.
It was dial up connection, slow slow slow!
But that was what it took to start, hard work and determination
and vision, but not a lot of start up costs.
need a computer, and an internet connection.
Some form of web designer is helpful (I use FrontPage) but
there are free ones available.
You can start selling other peopleís products as an affiliate
without even a website.
You can use Google Adwords to send people directly to otherís
sales pages, and get paid through Clickbank for your referrals.
you begin to make money, you can invest in web domains, website
graphics, how to ebooks, online tools, and so forth.
These tools are useful, but it really doesnít take much to
Operate With Low Overhead
once your business gets going, the operating costs are minimal.
For my business, the marketing costs are substantial, but I
always make more than I spend, so the profit is the only thing that
Iíd like to spend much more on marketing because the more I
spend the more I make!
is true as long as I continue to market to a targeted audience.
When my keywords get more general and I stray from my targeted
population then my conversion ratio does drop somewhat.
learned from other internet marketers to buy quality products Ė they
will pay off in the long run.
You can get cheap web hosting but if your website goes down it
will cost you.
I use Ipowerweb for my hosting and they have been very
It takes a little time to get phone support but thatís my
My sites are always up.
Compete with the Big Businesses
on the internet, nobody knows how big your business actually is. You
can put up a nice looking sales page as quick as you want and compete
with billion dollar companies.
internet is a great equalizer.
The ďbig dogsĒ canít form a monopoly and run anyone out
Web-based businesses are excellent for beginners, and for any
Automate Marketing, Sales, and Delivery
getting back from an eight day
vacation a week ago, I really appreciate this aspect of web
I did pay someone to keep up on my business email so all the
customers were satisfied, but it didnít take him very long each day.
an internet business, nearly everything can be automated.
Follow up newsletters, support emails, and even product
delivery, can be automated.
I wake up one day and decide not to work, my business still operates
In fact, if a bomb destroyed my entire town, my business would
continue to make money day after day.
Assuming I was out of town and survived the bomb, I merely have
to find another computer and find out how much money I made.
are times that Iíve actually been amazed at how much of my business
I try and do at least one task each day that increases my
These daily tasks aimed at simplicity, organization, and
automation all add up to FREE TIME and the PEACE that we all really
Enjoy Residual Income
advantage to internet businesses is related to automation (above) but
different enough to deserve special mention.
are certain offline businesses that also enjoy residual income.
Not surprisingly, wealthy people tend to be into these types of
Whenever you can do the work once, and get paid on that work
forever, this is residual income.
get residual income.
They write a book, and get paid for years and years every time
someone purchases a copy.
Some types of insurance salesman receive residual income.
real estate industry is based on residual income.
This is the source of the term, ďincome producing
Once you go to the work of obtaining the land and building on
it, you can obtain rental money forever!
income is especially enjoyable when you sell information products
because they cost nothing to deliver.
You do the work once, like the author of any other book, but
get paid for each sale.
of my ebooks generate about $500 per month, and some make almost $4000
per month profit.
It takes some work to write a book, and a great ad, and order a
virtual cover, and set up a payment processing account, and load it
all into a website.
doing all these things right now for this book.
I just ordered my new web domain and hosting plan.
you have to get traffic to the site, and that takes some work also.
once thatís all done, itís done, and I donít have to do it
I do spend some time on marketing, and on customer follow up,
but the time is very small compared to the money Iím making.
And, you can always delegate these follow up tasks if you want,
to leave you time for product creation.
It all depends on how big you want your business to get, and
what you enjoy doing!
Do What You Love To Do
are two ways in which an internet business allows you to do what you
first was hinted at above in number ten.
You can choose what aspects of the business you want to do
yourself, and which to hire others to do.
If you love marketing, you can become a true expert and immerse
yourself in that aspect of the business.
can even hire others to create the products for you, or merely sell
other peopleís products to start with.
you really love customer support and fielding questions, then you can
spend your time there, and delegate the marketing to some high school
maybe, like me, you love creating your own products to sell!
I do sell other peopleís products, but I absolutely love
creating and selling my own writings.
Selling my own books gives me satisfaction that I donít get
from selling other peopleís material.
love researching a subject in detail, becoming an expert, and then
organizing that material in a readable and useful way for others.
So I delegate or simplify other areas of the business so I have
the energy to do what I love!
second way in which an internet business allows you to do what you
love is that you can choose any specialized market that interests you
and build a business around it.
your interest in alternative energy products, you can build a business
easily around that interest.
There are loads of products to refer people to.
your interest is martial arts, or travel, or literature?
Doing what you love gives a positive enthusiastic energy to
your work that your customers feel and love!
This energy attracts customers like a magnet.
encourage all of you to do what you love.
Get the book ďDo What You Love, The Money Will FollowĒ.
Itís more than a book on business, itís a book on spiritual
growth and psychology.
Keep Business Small and Simple
can stay a one person business if you desire.
If you like to keep things simple, then you can just do
everything yourself and not hire any employees.
Employees can be a great benefit but they do sometimes pull
away some of your precious energy and focus if you arenít careful.
internet marketers prefer to keep the business small.
When they do need help, they often get family members to work
in the business and create a family business.
There are others who hire professional staff and decide to grow
as big as they can.
It all depends on what you prefer.
Track the Bottom Line Easily
everything being automated, itís so easy to track and measure
progress in visitors, total sales, and profits.
You can get programs to calculate percentages and trends for
you, or you can just collect the numbers daily, weekly, or monthly,
and evaluate the numbers on paper.
each website I have, I can easily know precisely how many visitors I
have each day, and how many sales I get.
I track some items of information daily, but most on a monthly
I figure the conversion rates of each ad, and the cost per
focus on the bottom line!
I use this information to decide where to spend my time and
If you arenít making decisions based on what the numbers say,
then you arenít taking advantage of your internet business.
businesses lend themselves to easy tracking of numbers
Receive Immediate Feedback on Tests and Changes
able to get results almost instantly from your marketing efforts is a
When advertisers work with radio, TV, or billboards, they
donít know the exact number of people they influence.
Itís a lot of guesswork.
They devise ways of learning all they can about the results,
but itís never as exact as internet feedback.
I try a new web subscription form for my newsletter, I can know
exactly how many visitors saw the form, and how many signed up.
I know whether the subscription rate went up or down.
I start a new Google ad, I can tell how itís doing in just one day.
Many marketing services, like Google, allow you to test two or
more ads against each other and they tell you the exact percentage of
customers is attracted by each ad.
Then you delete the ad receiving fewer visitors, and write a
new one to try and beat the better one!
have one potty training ad on Google that I havenít been able to
beat yet, though Iíve tried many times!
No ad gets as many clicks as that one, so now I just ďlet it
Use Speed to Full Advantage
internet works with speed not only in feedback, but in all aspects of
you get a wild idea about a web page you want to put up, you can have
it up in minutes.
If you want to raise your price, or advertise a special offer,
you can have it ďliveĒ almost immediately.
The speed of web servers now is fantastic.
I make a change on one of my pages, I always go immediately to the web
and look up the page I just changed, just to make sure all the changes
Ė I recommend this practice, I catch many typos or other errors.
Once I published my entire site advertising my raw foods book
to my other website that was supposed to be my I Create Reality book.
I look up these pages, Iím going to the page not as the publisher,
but just as anyone else in the world would see the page.
The changes are always immediately there, as fast as I can look
up the page after making the changes!
I start a new marketing campaign with Google, my ads are shown within
minutes after I write them.
the process of getting a new ebook online, while taking many steps,
can be done very quickly.
I just listened to an interview with Marc Joyner and Joe
Vitale, and Joe said that ďmoney likes speedĒ.
just seems to flow to a business or project when speed is used, and
the internet is the speediest business tool around.
Personally, I donít think itís speed itself that attracts
the money, but itís the energy, enthusiasm, and action that most
often go with the speed!
Live Anywhere in the World
want to move to a warmer climate soon.
Itís wonderful being able to entertain all possibilities.
I know some people on the remote Hawaiian
, and they said it was a great place to live, if you can bring your
own livelihood with you.
an internet business, you can take your livelihood anywhere you want!
If I want to move to Molokai or anywhere else in
, I donít have to be concerned with how near I am to a city.
If I want to move up into a remote cabin in the woods then I
can do that also.
you need is an internet connection and you can operate your business
from any spot in the world.
Many people would like to move to a different climate, or to
the country, but are unable to do so because of needing a job.
online business allows you to take your job with you because the
business literally exists outside of time and space!
Work Outside of Time and Space
owns the internet?
is the internet?
All over and nowhere.
is the internet?
Right now, and all the time.
web works outside of time and space, which gives some intriguing
developed a lot of friendships with other internet marketers, and
Iíve noticed something I find remarkable.
Nearly all of them accept progressive notions of time and
space, and are ďintoĒ philosophy, manifesting, laws of attraction,
unity of the cosmos, etc.
is a reason for this.
People who have very rigid and concrete ideas of time and space
have trouble comprehending the internet!
It just blows their mind because the web exists outside of time
one can come first.
If you already understand the quantum ideas that time and space
are merely illusions and that everything is connected at a fundamental
level, then you will accept the web and be comfortable with it.
Or it can work the other way around, with knowledge of the web
once people start getting into internet work, the web itself seems to
move them into the ideas of universal oneness and time being an
Internet marketers literally work outside of time and space and
this thinking affects other areas of their life in a positive way.
technology is built upon an underlying reality.
The web could not ďconnect everyone instantlyĒ if we were
not already connected.
internet marketers tend to take it for granted that thoughts are
things, we create our own reality, we can send energy anywhere, the
universe is infinitely abundant, and our imaginations and intentions
are incredible ideas that contribute to the success, happiness, and
wealth of anyone who holds them!
Give Value to Billions
always wanted to influence millions of people, and this has now been
upgraded to billions.
If I saw a book that sold ď3 million copiesĒ I was
impressed and desired to emulate this success.
Helping people learn and grow and see new ideas is fun.
the internet, Iíve now upgraded my goal to billions instead of
millions because I know itís possible!
I still remember the day when I looked at my Google statistics
and realized that I would contact and influence a billion people.
As I mentioned, over 100 million people have seen my small ads
so a billion is very reachable.
numbers of people who have actually visited my websites is much
smaller, but will still reach a million shortly.
And the number of people actually purchasing my products or
signing up for my newsletter is smaller still, yet still growing day
Some people I will influence greatly, and some people to a
lesser extent, but itís all fun for me.
people really want to help others, and with an internet business there
is no limit to the number you help.
Iíve been a counselor for years and worked with people one on
one and in group settings.
I enjoy it, but I still only influence hundreds in that way.
With my online business I can give increased life to many more!
Use Automated Affiliate Programs
programs have been around for centuries, but never to the extent that
they are used now!
This is because of the easy tracking available on the internet.
I was just starting out in business, I tried being an affiliate for
one product that still doesnít have an automated (internet) tracking
In other words, when someone orders over the phone, they are
ďsupposed toĒ use my referral code and thatís how I get credit.
I never got a check.
though this product is a super product and I absolutely love it, and
even though Iíve actually influenced people to buy it, no one
remembers to use the ďreferral codeĒ.
Thatís just ridiculous!
In this age, there is no excuse for not having a quick link I
can send people to that tracks my referral.
there are thousands of companies who know better.
I remember when I got my first monthly check for over $1000
from one affiliate program!
I was actually surprised that I sold that many Ė averaging
more than one sale per day.
was even more fun knowing I could keep selling that many each month.
All I did was recommend a great product that I believed in to
my subscribers, and the company did all the marketing, sales, and
delivery of the product.
prefer ďdownloadableĒ products to ďshippableĒ products myself,
but when someone else handles the shipping then I donít really care.
So as an affiliate for other peopleís products, I sell both
digital items and ďhard copiesĒ of books, tapes, CDs, or whatever.
a few good products and promote them well.
Then expand slowly as you desire.
I only have four or five products that I really spend my energy
on, and a few ebooks that I really find worthwhile.
to use an automated affiliate program for your own products also.
Itís fun to see other websites and other peopleís ads
working to sell your product!
I love Clickbank because of the simplicity of the affiliate
program but there are many others available.
Sell in a Massively Expanding Market
only is the internet market a big market, but itís expanding every
I canít think of another market that is predictably growing
Each day there are thousands of people who try the
ďinternetĒ for the first time.
still remember the first time I heard of the internet, and the first
time I tried it.
It was a ďnew animalĒ, and a bit overwhelming and scary to
I was the last of the adults in my family to get an email
address, but soon I was trying to build websites.
are still millions and millions who donít touch the internet, but
they are dying off and the younger generation is growing up already
knowing how to use it for research, information, and purchases!
know from my own business that a few are still shy to use their credit
card online, but these are rare.
More and more people know what ebooks are.
More and more people use the internet to find information on
And, more and more people are using the internet for purchases!
buy almost everything online, and I love it.
With the reviews available on any product, I can actually learn
more by shopping online than by going into a store.
I generally like to get lots of information before a purchase,
and my latest research has been into hot tubs and backpacks.
I was spoiled by our nice hot tub in
and now I think I need one in my own backyard.
point here is that even for people who regularly use the internet for
other purposes, more and more are becoming online shoppers.
Enjoy Being Home
possible to work from home, yet still not enjoy it.
If you are going to be home, then you may as well take
advantage of all the benefits.
feet are bare right now, and as far as I can see today, Iím not
going to put on any socks or shoes.
My toes are literally shaped differently because of being
pressed together into my shoes for so many years.
Now they have a chance to relax and resume their ideal shape.
can wear jeans and a t-shirt every single day, which is what I prefer.
You can wear whatever you want!
No more ties for me.
say itís a manís world out there, but what a way to start the day
Ė by tying a little noose around your neck!
Iím so glad to be done with that.
three year old son just came down to me to get some comfort and he is
on my lap right now as I type these words.
I have four boys and they come visit me here and there to ask
questions or show me something.
This is a tremendous benefit to being home, and more available
to my family.
I take breaks, I can take a boy for a walk, or take all of them to the
post office or the bank or the store.
get to be with my family for all three meals, everyday.
The amount of interaction with my loved ones is higher being at
home full time!
I can eat whenever I want, and eat whatever I want.
At my old job, I often had a schedule to keep, and sometimes
couldnít eat when I wanted.
I took my lunch to work, but I took what was easily transported
and stored, when I really wanted a salad or a freshly made smoothie.
wife is a midwife, and when she gets called to a birth, Iím here to
tend the boys.
Remember to enjoy being home.
can be challenges to being home, of course.
You can get too many interruptions from the kids, or you can
become unfocused if you take too many breaks for tending, errands, and
office is not closed in, just part of a huge room in the basement, and
I wear silencer headphones while working most of the day to shut out
the household noise.
Pursue Unlimited Opportunities
the very first, you have to pursue your own opportunities.
But once you have some products for sale and your own web
presence, and traffic coming your way, opportunities come to you.
fact, I get so many offers and opportunities that I can simply choose
the best and say ďno thanksĒ to the rest.
This is what I have to do, for I get ten times more
opportunities than I can possibly follow through on. I
have to pass up some pretty good ones in order to use my energy for
the very best ones.
each ďopportunityĒ in terms of the focus, energy, and attention it
will require from you.
Your attention is your most valuable commodity Ė spend it
Meet New People and Learn New Ideas
you start selling products on the web, all kinds of people write you
and ask about anything under the sun.
Most are super friendly, thanking you for your time, and
sharing great ideas.
met people from dozens and dozens of countries.
No matter where I travel to, I can meet people who have
purchased my books and want to get together and talk.
On my recent trip to
I got together with four wonderful people and talked about creating
our own reality, business endeavors, energy work, and
though much of your work is online, your real business is people.
Take the energy to get to know some of them.
Every once in a while you will meet one that becomes a long
term friend or a long term business associate (and friend).
do have to be careful because you could spend all your time answering
emails if you donít find ways to prioritize your tasks and keep up
the other internet work also.
like making new contacts here and there but I will not allow all my
energy to be used up with email.
I check my email accounts only once per day, and sometimes skip
a day on Sundays, holidays, vacation days, or writing days.
and subscribers send me half written books, manuscripts, websites,
stories, and more.
Some are excellent and I pass them on (with permission) or
refer others to the websites.
ask critical questions that help me think in new ways.
Others ask for my input on tasks they are working on.
You have to judge for yourself how much of this type of work
your business can allow, and how much you enjoy it.
thatís it Ė the fantastic advantages of an internet business.
you are interested in your own internet business, then check out the
tools and tips in the full book, available below. There's never
a better time to start than right now!
article is excerpted from the ebook "I Create Cash Ė Cyborg
Selling: How to Create Unlimited Income Using Automatic Cues to
Action." Learn more at I
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